Two Brothers Brewing
2014
Identity, Brand, Design, Packaging
Strategy and creative direction for refreshing the Two Brothers Brewing brand identity and packaging design. The overall goal was to create a more cohesive brand experience and solve hierarchy challenges that existed, particularly on pack. For instance, many consumers thought 'Domaine DuPage' was both a brewery and beer - and didn’t associate the product with Two Brothers Brewing.
Exploration led to a strong identity system that Two Brothers could ultimately take in-house and apply to their product portfolio, as well as a broader audience that the brand can connect with.
Project Management: The Distillery Project
Copywriting: The Distillery Project
Sample Landscape Painting: Bettina Mauel
Early Exploration
Final Direction
